IASA is tucked away in a small cove of the Amalfi Coast, the small village or Cetara is guarded by an ancient watchtower that was used to defend the coast of Campania in ancient times. Every family in Cetara has a connection to the sea. One of those families is the di Mauro family. Francesco di Mauro, a retired Navy Captain, founded Ittica Alimentare Salerno (IASA) and was among the first companies to preserve the bounty of tuna and anchovies brought in by the local fishermen. IASA became well known throughout Italy when Francesco developed a new steam pasteurizer to preserve fish in glass jars. The visual impact of the succulent chunks of local tuna and plump pink anchovies carefully packed in olive oil made the product an instant success, later copied by many other producers.
These anchovies are packed into jars by hand the same day they are caught from the ocean.